KFCH To Invest RM3 Mil To Open Rasamas Outlets This Year
RASAMAS franchisee, KFC Holdings (Malaysia) Bhd (KFCH), will open five new restaurants this year, managing director, Jamaluddin Md Ali said.
The chicken speciality restaurants will cost of RM3 million. KFC has at present 43 Rasamas restaurants, including three in Brunei.
Each outlet will cost KFCH approximately RM600,000.
Jamaluddin also did not rule out the possibility of more than five new restaurant openings.
"We have seen an increasing demand for Rasamas restaurants. Therefore, our initial target of five, may vary according to demand.
"Last year, we opened eight new outlets.The fewer openings this year is due to our 2010 roadmap, which is to build the Rasamas brand reputation locally," he said after the official launch of the Rasamas new "Hainan Chicken", a promotional meal, dedicated to the upcoming Chinese New Year.
On another note, Jamaluddin said KFCH expects the contribution by Rasamas to the parent company, to increase to ten per cent, this year.
"Last year, Rasamas posted sales of RM22 million which represents eight per cent of the total KFCH turnover.
"We cannot expect major growth, as on the other hand, we are also increasing KFC outlets nationwide this year," he added.
At the moment, there are 476 KFC outlets in Malaysia and this is expected to increase by between 38-40 outlets, this year.
KFCH recorded a revenue of RM1.673 billion for the nine-month period ending Sept 30, 2009. This is an increase of six per cent against the corresponding period of the previous year.
The company also recorded a pre-tax profit of RM135.3 million, an increase of 6.2 per cent from the same period in 2008. - BERNAMA
The chicken speciality restaurants will cost of RM3 million. KFC has at present 43 Rasamas restaurants, including three in Brunei.
Each outlet will cost KFCH approximately RM600,000.
Jamaluddin also did not rule out the possibility of more than five new restaurant openings.
"We have seen an increasing demand for Rasamas restaurants. Therefore, our initial target of five, may vary according to demand.
"Last year, we opened eight new outlets.The fewer openings this year is due to our 2010 roadmap, which is to build the Rasamas brand reputation locally," he said after the official launch of the Rasamas new "Hainan Chicken", a promotional meal, dedicated to the upcoming Chinese New Year.
On another note, Jamaluddin said KFCH expects the contribution by Rasamas to the parent company, to increase to ten per cent, this year.
"Last year, Rasamas posted sales of RM22 million which represents eight per cent of the total KFCH turnover.
"We cannot expect major growth, as on the other hand, we are also increasing KFC outlets nationwide this year," he added.
At the moment, there are 476 KFC outlets in Malaysia and this is expected to increase by between 38-40 outlets, this year.
KFCH recorded a revenue of RM1.673 billion for the nine-month period ending Sept 30, 2009. This is an increase of six per cent against the corresponding period of the previous year.
The company also recorded a pre-tax profit of RM135.3 million, an increase of 6.2 per cent from the same period in 2008. - BERNAMA
Tuesday, February 09, 2010 | Labels: food and drug |
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